Open Houses

Opening your home to the public is another important component of our marketing strategy. Promotion for your open house on the Internet, in local newspapers, and on your yard sign, attracts special attention from both active buyers and impulse buyers who may not yet be active in the market.

Coldwell Banker Residential Brokerage goes a step further in promoting your open house with its Open House Reminder Program, designed to give homebuyers the opportunity to get emailed lists of regional open houses delivered to them automatically on the Friday preceeding your open house. Based on the hundreds of requests we receive each week for these lists, we know that our open houses are getting extra exposure for our clients. This is in addition to your property being flagged on ColdwellBankerOnline.com all week and in our local newspaper coverage prior to your open house. During your open house, each prospect’s needs and level of interest is determined. Following up with these prospects is an effective way to generate repeat showings, which often lead to a sale.