Throughout these negotiations our critical role is
to advise and strategize with you in order to achieve
the best price and terms for you.
Q: How does Coldwell Banker Residential Brokerage
help me?
A: Our sales associates are skilled
in the art of professional negotiation and are welltrained
at representing your interests. They know how to bring
buyer and seller together and know the "golden
moment" to close. With Coldwell Banker
Residential Brokerage working on yourbehalf, your interests
will be diligently promoted, while you are able to
maintain your distance.
Q: What happens during the negotiation process?
A: You may either choose to accept
a presented offer or make a counter-proposal to the
buyer. Similarly, when the buyer is told of your counter-offer,
they can accept your terms or make another proposal.
Finally, if you and the buyer reach an agreement on
all terms and conditions, these changes are added to
the contract and resubmitted to you for approval and
execution.
Q: How are negotiations finalized?
A: Negotiations are finalized when
both you and the buyer agree on the terms of the sale
and fully execute a written contract.
Q: How can I, the seller, maintain a strong negotiating
position?
A: At Coldwell Banker Residential Brokerage,
we recommend you do not discuss the following information
with any buyers or other real estate agents.
• Reason for selling
• Urgency to sell
• Willingness to consider an offer less than
listing price
• Financing terms you would accept
• Personal property you might be willing to
include
• Timing and benefits from your company (if
a corporate relocation)
• Any other confidential information |
