Marketing
Through the
Multiple
Listing Service

Through our particiaption in the Multiple Listing Services (MLS), information
on your property is available every day to the entire Realtor community in the greater metropolitan area.

Coldwell Banker Residentail Brokerage is a member of both the Multiple Listing Services of Northern Illinois (MLSNI) and MAP MLS.
While all licensed Realorts are able to place a property into the MLS, Coldwell Banker Residenatial Brokerage uses information in the MLS to:

- Analyze market trends and anticipate market changes.
- Actively target buyers for your property.
- Actively target brokers who specialize in your price range and property type.
- Agressively present your property to active buyers through direct contact with their chosen agency.
- Analyze the value of your property and what price the market will bear.
- Analyze the purchase history of properties similar to yours.
- Monitor your competition in the marketplace.