Agency Class Marketing For Your Home!

Home » Marketing and Exposure

Marketing and Exposure:

With over 90% of buyers using the internet to find their next home, it’s necessary to have exciting and eye-catching marketing to grab their attention. Explore the many tools we use to market and expose your home to the largest pool of buyers below:

Professional Photography

The first impression is essential. If homebuyers are not sold on the photos they see online; chances are they will move on. It can also affect their perception of a home before seeing it. A good photograph will have a positive emotion associated with the house.

Market Within A Market

Even before your home is officially listed, @properties brokers market internally to a robust network of more than 2,000 brokers – each with a broad sphere of influence that forms a rich source of prospects, buyers, and referrals. This unique “market within a market” results in the most efficient transaction environment in the marketplace.

Facebook Ads

Showing high-quality ads to thousands of targeted buyers on Facebook.

Instagram Ads

Showing high-quality ads to thousands of targeted buyers on Instagram.

Listing Video Program

They say a picture is worth a thousand words, but did you know that just one minute of video is equal to 1.8 million words?

At @properties, a video walk-through is a game-changing marketing tool, and we’re using it to tell your home’s story like never before. Our listing video program consists of:

  • A full-length property video with highlights of the home, amenities and neighborhood or suburb
  • A social media-friendly clip can be shared on Facebook, Instagram, and other sites
  • A Zillow walk-through video
  • Additional exposure through @properties’ listing detail pages, video library, YouTube channel, social media accounts, and syndication websites

All videos are produced and edited in-house by @properties’ videography department to cater specifically to the clients we serve.
Online Exposure

Online Exposure

The majority of buyers begin their search online, which means a 360-degree digital marketing strategy is paramount to getting maximum exposure for your home. Our digital marketing program raises online visibility while faithfully representing your home’s aesthetic.

@properties markets your home across the internet with a newly-revamped website, customized property domains, web-optimized photography and video, enhanced listings on the leading real estate search portals, targeted email marketing, online classifieds and syndication to hundreds of additional websites.

  • Atproperties.com
  • Property-specific domain names (yourAddressHere.info)
  • LeadingRE.com
  • E-mail marketing database of 800,000+ with new contacts added daily
  • Adwerx
  • Enhanced listings that filter to the top of search results on popular home search portals including Zillow and Trulia
  • Syndication of online listings

Digital Ads "Adwerx"

Through our partnership with Adwerx, we leverage retargeting to put your property in front of prospective homebuyers as they surf the Web. Adwerx also uses geo-targeting to display your listing to people in specific locations and targets users based on Internet browsing behavior such as those perusing real estate-related websites. The platform’s vast network includes hundreds of top sites ranging from Forbes.com to ESPN.com to cater specifically to the clients we serve.

Luxury Portfolio

Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World® the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. The 200-plus selected luxury affiliates represent the luxury component of an organization which encompasses 565 companies, 4,100 offices and 130,000 associates producing $368 billion in sales last year, with over one million transactions in over 60 countries.

Print Advertising

We advertise in a wide range of print and online media, including:

Social Media

Posting and sharing your home on social media helps spread the word that your home is for sale and maximizes the exposure to as many potential buyers as possible.

Custom Printed Flyers

Our flyers showcase your home in a quality flyer.

High-Quality Print Brochures

Our brochures showcase your home in a quality brochure.

Social Media and E-blast

Brokers can send e-blasts and social media post to their clients.

Open House

An open house can be an effective means of concentrating a large number of showings into a limited time frame. Generating strong interest when people are bumping into each other at the door.

Signage

Every listing contains a unique URL for easy access to the online listing.

Floor Plans

Floor plans help buyers to see where rooms are located in context to one another, and how the property “flows.”

Direct Mail

Our just listed and just sold cards are laser targeted at your target market.

MLS - Multiple Listing Service

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.